The Paw Print
My role: Media Strategy/ Research
Partners for this project: Emma Martin, Cat Wall, Lily Ducharme, Amelia Windsor, and Natalie Huntoon
Insights
In a digital-first world, students, alumni, and the Clemson community crave tangible, emotional connections — a printed magazine offers a nostalgic, lasting way to keep those memories and experiences alive.
Strategy
We built a media strategy combining traditional print, social media, on-campus events, and brand storytelling to strengthen the connection to the Clemson community.
My Role
In this project, I led the media strategy and conducted consumer research to guide how The Paw Print would engage students online and offline.
Project Summary
For our Brand Communications final project, we developed The Paw Print, a printed magazine designed to strengthen connections within the Clemson community. Based on consumer research insights, we crafted a media strategy that combined on-campus activations, social media engagement, and traditional print distribution. Our goal was to create a tangible, lasting brand experience that celebrates student life, traditions, and the Clemson spirit. I contributed to the project by leading media strategy development and conducting research to inform content areas, activation points, and audience targeting.
