Clemson Connection
My role: Media Strategy/ Research
Partners for this project: Emma Martin, Cat Wall, Lily Ducharme, Amelia Windsor, and Natalie Huntoon
Insights
In a tech-saturated world, Clemson students crave authentic, tangible ways to preserve memories and feel connected to their community beyond digital spaces.
Strategy
We created a print-first media strategy that delivered student-centered storytelling through a magazine designed to feel cool, fresh, and community-driven.
My Role
In this project, I led media strategy planning and conducted research to shape our communication objectives, audience targeting, and key performance indicators.
Project Summary
For our Brand Communications midterm project, we developed Clemson Connection, a printed magazine designed to deepen student and alumni engagement with the Clemson community. Using research-driven insights, we identified a desire for more tangible, meaningful connections in a technology-heavy world. Our media strategy focused on delivering vibrant, student-focused storytelling through a print-first approach supported by targeted distribution and awareness tactics. I contributed to the project by leading media strategy development and conducting research to guide audience targeting, content focus, and communication objectives.
