Venue Naming Rights Proposal
Amazon and Dodger Stadium
Sports Marketing Strategy Class
I developed a comprehensive naming rights proposal for my Sports Marketing Strategy class that connected a major brand with a professional sports venue. Through strategic research and brand analysis, I crafted a partnership plan to deepen fan engagement, enhance brand visibility, and build authentic community connections. Our strategy emphasized integrated activation across signage, digital platforms, and experiential marketing. I contributed to the project by leading the brand alignment strategy, developing activation concepts, and designing a pitch presentation demonstrating how the partnership would deliver long-term value for the brand and venue.
Insights
In an increasingly competitive sponsorship landscape, brands seek naming rights deals for exposure and deep emotional association with a venue's culture, fan base, and community identity. I found that brands now prioritize authentic connection and strategic fit over simple logo visibility in naming rights partnerships.
Strategy
Develop a naming rights proposal that aligns a brand’s values with the venue’s fan experience, emphasizing integration across physical signage, digital media, fan engagement, and community impact initiatives. For this project, I developed brand alignment strategies, activation ideas, and a detailed sponsorship pitch to showcase how a naming rights partnership can strengthen brand and venue equity.
